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This study investigates the adoption of TikTok as a learning tool for physical education (PE) content among Filipino tertiary students. It uses the Technology Acceptance Model (TAM) and Uses and Gratification Theory (UGT) to model the relationships between information seeking, personal identity, social interaction, entertainment, perceived usefulness (PU), perceived ease of use (PEOU), and intention to use (IU). Structural Equation Modeling (SEM) on a sample of 1,075 TikTok users revealed that PU and PEOU are the strongest predictors of IU TikTok for PE-related content.
TikTok's perceived usefulness and ease of use, not just entertainment value, drive its adoption as a learning tool for physical education among Filipino students.
This study examines the factors that influence the adoption of TikTok as a learning tool for physical education (PE)-related content among tertiary students in the Philippines. The study applies the Technology Acceptance Model (TAM) and Uses and Gratification Theory (UGT) to assess Information Seeking, Personal Identity, Social Interaction, Entertainment, Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Intention to Use (IU). A cross-sectional design and Structural Equation Modeling (SEM) were employed. The sample included 1,075 regular TikTok users with an average age of 19 years, the majority of whom were female. The analysis revealed that PU and PEOU were the strongest predictors of IU TikTok for PErelated content. The results indicate that TikTok provides an engaging and accessible medium that supports active learning and participation in PE. The study offers empirical evidence from the Philippines and contributes to the academic discussion on the role of short-form video platforms in PE.
