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Poppy Zhang | Lattice

Poppy Zhang

Meta Platforms, Inc.

Papers on Lattice

1

Total citations

0

Topics

3

Publication activitypapers/week, last 8 weeks

Research focus

Computer Vision (1)Multimodal Models (1)Natural Language Processing (1)

Frequent co-authors

Kunpeng Zhang (1)Shawndra Hill (1)Amel Awadelkarim (1)

Papers (1)

Feb 25, 2026

University of Marland2w ago·also Meta AI

Decoding the Hook: A Multimodal LLM Framework for Analyzing the Hooking Period of Video Ads

Unlocking the secrets of viral video ads: a new MLLM framework reveals which initial moments hook viewers and drive conversions.

Kunpeng Zhang, Poppy Zhang, Shawndra Hill +1

Computer Vision Multimodal Models Natural Language Processing