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Observatory on Social Media, Indiana University, Bloomington, IN, USA, CSSI - Kellogg School of Management, Northwestern University, IL, USA
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Engagement with mental health content on TikTok reveals a stark contrast between creators' negative sentiment and audiences' more positive responses, especially in suicide prevention discussions.
Simply targeting prolific amplifiers on X won't curb misinformation during crises; you need to focus on the specific groups spreading misleading claims.
