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TAGR's innovative approach to real-time user intent modeling and ad tokenization leads to significant revenue gains in live-stream advertising.
TPIPS reveals that traditional metrics fail to capture the nuanced aspects of visual similarity, leading to a performance gap that can be bridged with context-aware evaluation.
Generative recommendation can beat DLRM in large-scale advertising, driving a 4.2% revenue lift in Kuaishou's production system via innovations in tokenization, decoding, optimization, and serving.
