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Shanghai Key Laboratory of Data Science, College of Computer Science and Artificial Intelligence Fudan University, Qwen Team, Alibaba Group 4 University of California San Diego 5 Zhejiang University 6 Shanghai Jiao Tong University Equal Contribution.Corresponding author. yang.yujiu@sz.tsinghua.edu.cn, Qwen Team, Alibaba Group
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Generative recommendation can beat DLRM in large-scale advertising, driving a 4.2% revenue lift in Kuaishou's production system via innovations in tokenization, decoding, optimization, and serving.
