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Sander Paekivi

Tallinn University

Papers on Lattice

1

Total citations

0

Topics

2

Research focus

Multimodal Models (1)Natural Language Processing (1)

Frequent co-authors

Andres Karjus (1)

Papers (1)

Jun 14, 2026

Tallinn UniversityJun 14, 2026·also Estonian Business School, University of Tartu

Modeling Engagement with Brand and Organizational TikTok Videos Using Machine-Assisted Theory-Ensemble Annotation

Automating the annotation of TikTok videos with LLMs reveals that deeper semiotic insights remain elusive, even as engagement metrics improve.

Sander Paekivi, Andres Karjus

Multimodal Models Natural Language Processing