Arianis Chan

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Rani Sukmadewi (1)C. Wel (1)Aurora Yupita Achmada (1)C. Barkah (1)

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Sep 12, 2026

Arianis Chan +4Sep 12, 2026

Artificial intelligence recommender systems in online marketplaces integrating architectures consumer behavior and personalization

This study synthesizes the literature using a PRISMA-guided systematic review and bibliometric analysis of 135 Scopus-indexed publications published between 2007 and 2026 to provide directions for developing transparent, scalable, and consumer-centered AI personalization strategies in digital commerce.

Arianis Chan, Rani Sukmadewi, C. Wel +2

Arianis Chan

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Arianis Chan

Publication activitypapers/week, last 8 weeks

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