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This paper introduces RecVerse, a GUI-grounded simulation agent designed to accurately replicate human shopping behavior in e-commerce environments. It tackles the dual challenges of memory management and optimization by employing a cognitive-inspired hierarchical memory system and a trajectory-level reinforcement learning objective. Experimental results demonstrate that RecVerse achieves superior behavioral fidelity and intent consistency compared to existing user simulators.
RecVerse not only remembers user intent but also adapts its memory dynamically, leading to more realistic shopping simulations than ever before.
Simulating realistic user shopping behavior underpins offline evaluation and reinforcement learning in e-commerce scenarios. While recent LLM- and VLM-based simulators have made encouraging progress, reproducing a real browsing session remains difficult for two reasons. (i) Memory Challenge: a shopping session spans dozens of pages, yet existing agents either discard long-range observation histories, losing the evolving user state, or naively concatenate them, overwhelming the context window and even degrading simulation quality. (ii) Optimization Challenge: current user simulators are typically supervised to match each logged action via imitation or step-level rewards; the resulting sessions often display unrealistic patterns, such as over-exploration or excessive passivity, which per-step supervision can neither detect nor correct. To address the above challenges, we present RecVerse, a GUI-grounded simulation agent that perceives pages through screenshots and produces faithful multi-turn trajectories. For the memory challenge, RecVerse adopts a cognitive-inspired hierarchical memory: Working Memory for short-term focus, Episodic Memory for in-session traces, and Preference Memory for high-level intent, with memory updates treated as actions so that the agent adaptively learns when and what to memorize. For the optimization challenge, RecVerse is optimized with a trajectory-level RL objective that scores entire sessions, aligning both macro-level action-type distributions and micro-level shopping intent with real users. We further release USB (User Simulation Benchmark), an interactive e-commerce GUI trajectory dataset for multi-turn user simulation. Experiments show that RecVerse significantly outperforms existing baselines in both behavioral fidelity and intent consistency.
