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This paper analyzes the impact of AI-Generated Content (AIGC) on a large Chinese video platform, contrasting it with Human-Generated Content (HGC). It finds that AIGC creators compensate for lower individual video preference by producing content at a much larger scale, achieving comparable aggregate engagement to HGC. The study also shows that algorithmic content distribution can moderate the impact of AIGC.
Despite users preferring human-created videos, AI-generated content can achieve similar overall engagement on video platforms by flooding the system with sheer volume.
The rapid proliferation of Artificial Intelligence-Generated Content (AIGC) is fundamentally restructuring online content ecologies, necessitating a rigorous examination of its behavioral and distributional implications. Leveraging a comprehensive longitudinal dataset comprising tens of millions of users from a leading Chinese video-sharing platform, this study elucidated the distinct creation and consumption behaviors characterizing AIGC versus Human-Generated Content (HGC). We identified a prevalent scale-over-preference dynamic, wherein AIGC creators achieve aggregate engagement comparable to HGC creators through high-volume production, despite a marked consumer preference for HGC. Deeper analysis uncovered the ability of the algorithmic content distribution mechanism in moderating these competing interests regarding AIGC. These findings advocated for the implementation of AIGC-sensitive distribution algorithms and precise governance frameworks to ensure the long-term health of the online content platforms.
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