Rein Zhang

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Google Research

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Haoting Wang (1)Haokai Lu (1)Zheyun Feng (1)Jenny Huang (1)

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Jun 10, 2026

DeepMind2w ago·also Google Research, GNucleus AI

LLM-Based User Personas for Recommendations at Scale

Real-time LLM-generated user personas can dramatically enhance viewer engagement by dynamically balancing existing interests with new content recommendations.

Haoting Wang, Haokai Lu, Zheyun Feng +16

Recommendation & Information Retrieval

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Rein Zhang

Publication activitypapers/week, last 8 weeks

Research focus

Frequent co-authors

Papers (1)