Kai Gu

Bocconi University

Papers on Lattice

Total citations

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Publication activitypapers/week, last 8 weeks

Research focus

Natural Language Processing (1)Recommendation & Information Retrieval (1)

Frequent co-authors

Qiaoni Shi (1)K. Zhu (1)Kai Zhu (1)Kaidong Gu (1)

Papers (1)

Jul 8, 2026

Qiaoni Shi +45d ago·also Bocconi University

Answering Without Referring: How AI Search Rewrites the Web's Economic Bargain

AI search is reshaping the web's economic landscape by drastically reducing the need for traditional search referrals, with ChatGPT generating outbound clicks just 5.2% of the time.

Qiaoni Shi, K. Zhu, Kai Zhu +2

Natural Language Processing Recommendation & Information Retrieval