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Academic search systems are evolving from simple document retrieval to sophisticated tools that support synthesis and conversational interaction, driven by GenAI innovations.
Consumers' good intentions are often thwarted by current search systems, highlighting a critical opportunity for IR to bridge the gap between ethical desires and actual purchasing decisions.
Consumers don't just need ethical intentions; they need to *realize* what they don't know before they'll actually shop more responsibly.
Fighting misinformation online requires moving beyond a quest for "truth" and instead surfacing signals of reliability and inter-subjective agreement.
