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This paper investigates the relative amplification of "capital" (tech executives/AI researchers) vs. "labor" (laid-off workers/labor critics) discourse on X (formerly Twitter) following AI-driven layoffs. Through a combination of keyword and account-based data collection methods, the study found a significant amplification advantage for capital discourse, even after normalizing for follower count. The authors introduce the Amplification Ratio and Amplification Normalisation Index to quantify discourse inequality.
On X, discourse from tech execs and AI researchers about AI-driven layoffs gets up to 10x more amplification than the voices of laid-off workers and labor advocates.
When workers lose jobs to AI-driven restructuring, two very different conversations happen on X (formerly Twitter) at the same time. Tech executives and AI researchers talk about productivity, transformation, and opportunity. Laid-off workers and labour critics talk about job loss, uncertainty, and fear. This paper asks a simple question: which conversation gets more reach? We report three studies using two collection methods and 763 tweets from 20 named public accounts. Study 1 used keyword-based collection (n=392) and found no significant difference between corpora (p=0.891), revealing that keyword search is too noisy for this task. Study 2 used account-based collection (n=96) and found a 3.12x mean amplification advantage for capital discourse over labour discourse (p=0.000003, Cohen's d=0.555). Study 3 combined both methods (n=763) and confirmed the finding at 4.18x mean and 10.77x median amplification ratio (p<0.000001). Critically, after normalising for follower count, the asymmetry persists at 2.69x (p=0.000009, Cohen's d=0.491), demonstrating that the effect is not simply a consequence of capital accounts having larger audiences. The finding is robust across all tested amplification metric weightings. We introduce the Amplification Ratio and Amplification Normalisation Index as simple metrics for measuring platform-level discourse inequality. A cross-platform replication on Reddit (n=647 posts) did not replicate the finding, suggesting the asymmetry may be specific to X's account-based amplification architecture. We discuss the methodological implications for cross-platform discourse analysis.