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Mental health apps hold potential to improve access to treatment, but engagement remains low. One barrier may be the belief that mental health cannot be meaningfully improved. In a randomized controlled trial ( N = 252), we examined whether a brief growth-mindset-of-mental-health intervention—portraying mental health as improvable, not fixed—can initiate mental health app engagement among people with mental health needs. Participants completed baseline well-being measures (stress, anxiety and depression, and positive mental well-being) and were randomly assigned to the growth-mindset-of-mental-health or active control condition. Over the subsequent three months, we tracked whether they re-engaged with the app overall (i.e., completed at least a second self-help feature), and with features categorized as low-, moderate-, and high-intensity. Analyses revealed that participants in the growth-mindset condition (vs. control) with poorer baseline mental well-being (i.e., higher stress, anxiety and depressive symptoms, and lower positive mental well-being) were significantly more likely to show repeat app engagement. Moreover, those with higher anxiety and depressive symptoms were more likely to show repeat engagement with moderate-intensity features, while those experiencing higher stress and lower positive mental well-being were more likely to do so with both low- and moderate-intensity features. Together, these findings demonstrate the benefits of the growth-mindset intervention for successful initiation of self-help on a mental health app. Trial Registration: The trial was registered on ClinicalTrials.gov (Identifier: NCT07071311) on July 25, 2025.