Digital Transformation Strategy for an Organization Based on a Process-Oriented Approach and Artificial Intelligence Technologies

The process-based approach is examined within the context of organizational digital transformation. Key aspects of digital transformation, artificial intelligence, and machine and deep learning are analyzed as tools for optimizing and improving process models. A process model is presented in the form of a business process map, serving as a foundation for digital transformation while ensuring management transparency, the elimination of function duplication, and the standardization of operations. It is demonstrated that the process-based approach can serve as a basis for the effective implementation of a digital transformation strategy, thereby enhancing the company's agility, resilience, and competitiveness.